“Africa will enjoy the most rapid rate of urbanisation of any continent over the next 20 years. The working age population will increase to overtake China and India. The number of middle-class Africans will grow exponentially. Almost 60m tourists visited Africa last year. As people travel more and seek new experiences, we think that figure will double or treble over the next 20 years. Africa is like Asia was 20 years ago. There is a gargantuan growth opportunity. Off the charts.”
Chris Nassetta, CEO Hilton Hotels quoted in the London Times, 21st October 2018
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